Security is a cornerstone when it comes to the protection of data and privacy. Recent cyber-attacks in the US have demonstrated that security by design represents a key objective in politics, for the industry and for citizens. However, for many users convenience is more important than security. This poses a challenge both for policy makers and the Smart Security Industry: combining quick, easy, and fast access to transactions with failsafe security. Trust is crucial for citizens to accept a European digital and mobile economy. The connected society in Europe is also dependent on how secure citizens feel about their digital identity.